A series of learn content and educational animations for the introduction of new tools and features into Adobe Acrobat’s Document Cloud suite of products, including the rollout of Gen AI capabilities.

This included the development of a visual design system rooted in abstracted UI that reduces complexity rather than mimic product interfaces verbatim: the animations distilled key interactions into intuitive visual moments.

The work lived within Acrobat’s in-app surfaces and product experiences, as short animations and product moments which enhanced learning while respecting attention spans and user experience.

Art Direction & Design Kirsten Townsend
Animation Andrew Emery
Design Manager Alex Hunt
Content Producer Meghan Ryan