BARS was a creator-focused music platform developed within Meta's New Product Experimentation (NPE) organization. Built for aspiring rappers, lyricists, and hip-hop artists, the platform enabled users to record, collaborate, and share original performances while building community through music. Partnering closely with product teams, researchers, engineers, and founders, I helped define the brand identity and visual language system, drawing inspiration from hip-hop culture, street typography, and the creative energy of New York City.

Art Direction & Design Kirsten Townsend
Product Founder Stirman
Product Manager Hannah Cassius
NPE Design Director Ryan Goodman