Iconography Design System

Brand Design
Art Direction
Visual Design

I led the development of KINDTHREAD’s iconography, creating a cohesive icon set and design system that brings clarity, consistency, and personality to the scrubs brand. The work spanned establishing a flexible icon framework and designing a library of functional fabric and apparel symbols for use across packaging, e-comm, in-store, and marketing. Partnering closely with the team, I built a scalable system that supports new product lines and strengthens how the brand communicates features, fit, and performance.

Art Direction & Design Kirsten Townsend
Brand Kindthread

Series of black icons on a yellow background representing various camera and photography functions, including 4-way, 2-way, and 360-degree view, focus, bokeh, and black-and-white modes, among others.

Two women with curly hair smiling with eyes closed, one in a pink sports jacket and the other in a white jacket, outdoors against a clear blue sky.

Person in green scrubs holding a stethoscope while crossing a street.

A grid with clothing icons on a purple background, including shirts, blouses, and shorts, with an OCR text element to the right.

A young man with a buzz cut haircut, wearing a gray scrub top with a pocket on the left side, shopping at an outdoor market. He is looking down at something, and there are tents and vendors selling produce in the background.

A collection of ten clothing and laundry care icons on a pink background, including a dryer sheet, a laundry basket, a detergent bottle, a fabric softener, a washing machine, a laundry bag, a detergent pod, a laundry detergent scoop, a washing machine drawer, and a waist with arrows indicating shaping.

Woman with long gray hair wearing a green sweater and yellow pleated pants, leaning forward, smiling, against a plain beige background.

A pink background with ten black laundry care icons arranged in two rows of five.

A man with a beard and tattooed arm wearing a blue medical uniform and carrying a backpack at an airport or train station.

Collection of black line icons on a light green background, including a group of people, overlapping circles, shopping bags, a box, and various T-shirts.

Close-up of tattooed hands with rings, wearing a blue jacket, forming a heart shape with fingers.

Illustration of clothing including five pairs of pants and five shirts, along with sewing tools like a needle, button, scissors, fabric, and measuring tape, on a blue background.

Two young women, smiling and laughing, outside on a sunny day, with clear blue sky in the background.