I led the development of KINDTHREAD’s iconography, creating a cohesive icon set and design system that brings clarity, consistency, and personality to the scrubs brand. The work spanned establishing a flexible icon framework and designing a library of functional fabric and apparel symbols for use across packaging, e-comm, in-store, and marketing. Partnering closely with the team, I built a scalable system that supports new product lines and strengthens how the brand communicates features, fit, and performance.

Art Direction & Design Kirsten Townsend
Brand Kindthread