Meta Account Design Direction and Visual Language

Brand Design
Creative Direction
Visual Design

Creative sprints explored visual directions to help define the evolving visual language for the Meta Account experience. Partnering closely with cross-functional teams, I explored a range of creative territories: each rooted in user insight, customer behavior, and the strategic direction of the Meta ecosystem. From early conceptual development through refined visual design, I shaped and expanded three distinct directions, further building out two of them into cohesive narrative and visual systems. Below is one of the directions: Woven Seamlessness. This work informed how Meta expresses clarity, consistency, and brand character across product touchpoints.

Design and Creative Direction Kirsten Townsend
Director, Product Creative Arianna Orland
Contributors Magdalena Long, Timah Kabba, LaurieAnn Barden

A colorful webpage design featuring abstract shapes, images of people, and text sections about a meta account, customization, security, and various topics.
Smartphone screen displaying Facebook Meta account creation page with a blue Meta logo, a "Get started" button, and a "I already have an account" link.
Illustration of a magnifying glass with a blue gradient, symbolizing search or browsing.
Blue Facebook lock icon on black background.
A stylized blue heart with a swirl integrated into its design.
Digital neon blue icon of a picture frame with a circle and a square inside, glowing against a black background.
Icons for Facebook Messenger, WhatsApp, Instagram, and Facebook on a light gradient background.
Four colored spheres arranged horizontally on a light gradient background.
Four colorful circles arranged in a horizontal line on a gradient background.
A blue gradient circle on a soft, pastel-colored background.
Abstract digital art featuring overlapping 3D rings in shades of purple and blue with a gradient background.
Abstract blue 3D infinity symbol logo on a gradient background of light blue, green, and dark blue.
Color palette with seven vertical elongated circles in various shades, labeled from left to right with a large blue circle labeled Meta Blue, followed by black, purple, blue, white, gray, and a gradient of small circles underneath the larger ones showing different colors.
Two women enjoying a day at the beach with large colorful balloons in the background, one woman blowing water from a bottle, both smiling and having fun.
Smartphone screen displaying Facebook Meta account setup page with options to get started or log in, featuring social media icons for Facebook, Messenger, Instagram, and WhatsApp.
Smartphone screen displaying Facebook Meta account setup page with the Meta logo, a get started button, and a prompt for existing users.
Two elderly women with gray hair hug and smile happily outdoors in an urban setting, with colorful abstract shapes overlaying the image.
A slide showing the logo and name of XMVS with a colorful gradient background, titled 'Meta Account' for a presentation by the XMVS team. Contact information includes designer Kirsten Townsend, director Arianna Orland, and producer Laurie Ann Barden.
A presentation slide titled "Woven Seamlessness" featuring a grid of colorful digital illustrations, logos, and abstract designs. The left side has text reflecting meta information, key takeaways, and a small logo at the bottom right.
Abstract digital artwork featuring overlapping, curved shapes in shades of blue, pink, and purple with a textured appearance, on a light grey background.
A presentation slide titled 'Woven Seamlessness' discusses design principles such as type & visual elements, layout & composition, and photographic art direction. The slide includes various visual examples, abstract graphics, photographs of outdoor scenes and people, with key takeaways emphasizing convenience, flexibility, accessibility, and performance.
A presentation slide titled 'Woven Seamlessness' discusses visual direction, illustration, and iconography related to design concepts. It features text and images of abstract, colorful, intertwining shapes and digital graphics.
A young man with dyed blue hair wearing a beige t-shirt, green jacket, green pants, and white sandals, crouches on one leg on a sidewalk amid blue abstract loops, with buildings and a parking lot in the background under a partly cloudy sky.