Photoshop in-Product experience

Brand Design
Art Direction
Product Marketing
Animation Direction
Visual Design

I helped shape Photoshop’s refreshed onboarding and learning experience, by crafting concise, globally sensitive content and Art Directing a series of tool tip animations that make the product feel more intuitive from the start. Partnering across Product, Design, and Animation teams, I brought clarity and immediacy to complex tools, helping users discover workflows, build confidence, and find their early “aha” moments inside Photoshop. These tooltips and learning moments are now part of the latest Photoshop release.

Art Direction & Visual Design Kirsten Townsend
Design Manager Alex Hunt
Content Producer Meghan Ryan

A computer screen showing an AI image generator prompt box with the text 'What would you like to generate? (Optional)', alongside icons for image input, settings, cancel, and generate, set against a blue background.
Steps demonstrating cropping an image, including selecting the area, resizing, and adjusting the shot of a bowl of fruit on a kitchen counter.
A person smiling with a brown turtleneck sweater against a pink background, surrounded by a digital photo editing interface on a light blue background.
A landscape photograph of a tree with orange leaves in a grassy field against a backdrop of mountains with snow and a blue sky, viewed through photo editing software with landscape preset options.
A woman with curly red hair wearing a maroon beret and pink outfit sitting in a green car, looking at the camera. The photo is being edited in a photo adjustment software with various filters including portrait, landscape, and photo repair options.
A colorful split image of two pickup trucks in front of a yellow building with windows. The left side features a blue truck, and the right side shows a purple truck.
Close-up of a colorful kingfisher bird with a digitally overlaid icon of a dropper or pipette in the center.
Split image of a beach scene at sunset with palm trees, a hotel building, two people sitting on red chairs under a striped red and white umbrella, and children in the water. The right side features a large full moon and darker shadows.
A digital editing workspace showing a colorful bird with a mix of pink, blue, and yellow feathers, with photo editing presets and adjustments menu visible.
A black and white photo of a bowl of assorted fruits, including citrus slices, with a photo editing interface showing color filter options below it.
A person in a pink sports outfit is performing a slam dunk during a basketball game outdoors on a sunny day, with palm trees in the background and a blue sky.
A red ladder leaning against a red wall under a clear blue sky.
Sailboat on the water with a seagull flying nearby, and the words 'Sail' in large yellow letters and 'August' in smaller yellow cursive text overlaying the image, with two smaller images of the sailboat on the right side.
A young man with braided hair, wearing cream-colored oversized sunglasses, earrings, and a white sweater, leaning on a gray backpack with a checkered transparent background on the left and a colorful abstract background on the right.
A young woman with her hair styled in bantu knots, wearing a pink blazer and yellow pants, smiling and covering one eye with her hand, standing in front of a colorful background with the text 'Spring sale' in large white letters.
A person dressed in a yellow jacket and gray pants stands on rocky terrain, facing a large blue glacier with ice formations. The person is wearing a backpack and a blue beanie. A photo filter selection menu appears above, showing three different versions of a photo of trees and a sunset reflected on the water, with a cursor pointing to the third variant.
A red canoe on a calm turquoise lake, surrounded by a forest of tall green trees.
Three people at the beach with surfboards. The person on the left, a woman, is standing upright with a pink outline around her and a circle at her feet. The middle person, a woman, is peeking out from behind a large surfboard, smiling. The person on the right, a man, is standing with arms crossed, leaning against a surfboard.
Photo editing interface showing a portrait of a person wearing sunglasses and blowing a bubble, with crop and selection tools visible.
A digital illustration showing the process of customizing a pink vintage car, with steps including changing color, adjusting sliders, and editing text.
A photo editing interface with color adjustment sliders, lighting controls, and preview thumbnails of sunset landscape images.
A person lying on a beach under a rainbow-colored umbrella, with seagulls flying overhead, ocean waves in the background, and a blue sky with some clouds.
A woman dancing barefoot in the middle of a city street with tall buildings on both sides, some people and cars in the background, and a clear blue sky.