Sabee Creator & Learning Product | Meta NPE

Branding
Art Direction
Visual Design
Communication Design

Sabee, a creator-led learning platform developed within Meta's New Product Experimentation (NPE) organization and launched in Lagos, Nigeria. Built for Creators, and learners, the platform enabled users to create, share, and monetize educational content while building engaged communities around learning. Partnering closely with product teams, researchers, engineers, and founders, I defined the Visual Design System and Creative Direction for this zero-to-one product launch, creating a brand system rooted in local culture while designed to scale globally.

Creative Direction & Design Kirsten Townsend
Product Founder Emeka Okafor
Product Designer Daniel Abayomi
NPE Design Director Ryan Goodman

Brand and Visual Design
Visual System and logo Design
Instagram Design
Creator Design
Meta Visual System Design
Creator Brand Design
Brand Visual Design
Brand Color Palette
Meta Graphic Design
Social Media Design
Social Media Design
Brand Design
Typography Design
Social Media Design
Brand Social Media Design
African Graphic Design
Brand Visual System Design and Art Direction
Promotional Material Design
Social Media Design
Art Direction Advertising Design
Sabee Brand Design for Meta
Outdoor Billboard Design
Meta Visual Language Design
Art Direction and Design
Social Media Art Direction
Social Media Brand Design
Patch Design
Meta Brand Design
Bucket Hat Design
Art Direction and Design
Laptop Sleeve Design
Laptop Sleeve Design