Sabee Creation & Learning Product

Branding
Art Direction
Visual Design
Communication Design

Sabee, a product from Meta's New Product Experimentation (NPE) team in Lagos, Nigeria, is a platform for learners and educators to consume and create educational videos and content, with the potential to create additional income streams. The brand identity reflects local culture and community, building for an African audience with potential to later scale globally.

Creative Direction & Design Kirsten Townsend
Product Founder Emeka Okafor
Product Designer Daniel Abayomi
NPE Design Director Ryan Goodman