VSCO Brand and Product Marketing

Brand Design
Art Direction
Product Marketing
Animation Direction
Visual Design

Strengthening VSCO’s brand presence across Product and Brand Marketing, I delivered cohesive, high-impact creative for several major launches, including VSCO Workspace, VSCO AI Lab, and the MAKE IT WITH VSCO campaign. I led visual design, identity development, and integrated campaign initiatives, creating the brand identity for AI Lab, supporting the go-to-market strategy for Workspace, and bringing MAKE IT WITH VSCO to life across LA with a reach of 14M+. Partnering closely with Brand, Product, and Marketing teams, I developed flexible visual systems and assets that improved consistency and clarity across touchpoints, contributing to a measurable 10% increase in overall brand awareness.

Art Direction & Visual Design Kirsten Townsend
Creative Director Maggie Jurow
VP of Brand and Product Josh Ulm
Lead Curator Jon Feinstein
Copy writer Steven Turville
Product Design Ivy Son, Christine Ye

Make It With VSCO Brand Campaign design. Wheatpaste in downtown Los Angeles, LA. VSCO known for filters including Vintage Filters.
MAKE IT WITH VSCO WEBSITE
Make It With VSCO Brand Campaign design. Billboard in downtown Los Angeles, LA. VSCO known for filters including Vintage Filters. Campaign featured Joe Greer.
Nighttime scene of an entrance with a large illuminated VSCO sign and logo, people gathered inside, illuminated red outdoor poles, and a lit interior visible through the doorway. Make It With VSCO Brand Campaign.
Make It With VSCO Brand Campaign design. Wheatpaste in downtown Los Angeles, LA. VSCO known for filters including Vintage Filters.
A smartphone displaying a permission prompt to allow VSCO access to the camera roll, with various photos visible in the background, against a sky background with clouds. In-Product Marketing, In-Product Experience. VSCO Photography App.
MAKE IT WITH VSCO EMAIL
Make It With VSCO Brand Campaign design. Billboard in downtown Los Angeles, LA. VSCO known for filters including Vintage Filters. Campaign featured Joe Greer. 'Capture More Than A Photo' and includes the website "vsco.co."
In-Product Marketing. Brand Campaign and messaging. Visual Designer based in Los Angeles.
Brand Campaign and messaging for VSCO, vsco.co
Make It With VSCO Brand Campaign design. Billboard in downtown Los Angeles, LA. VSCO known for filters including Vintage Filters. Campaign featured Joe Greer. 'Photographers at Work' and the website VSCO.co.
Website design for VSCO AI Lab. Page layout. AI Branding and Design for VSCO AI Lab by Kirsten Townsend.
In Product Visual Design by LA based Design Director, Kirsten Townsend.
Website design for VSCO AI Lab. Page layout. AI Branding and Design for VSCO AI Lab by Kirsten Townsend.
Three sections promoting photo editing features. The first shows a woman in a beige sweater with a vertical line of text, "Elevate every edit," and a button for 50% off VSCO Pro. The second features two people with their heads tilted back, titled "Stand out, get booked," highlighting creating a professional website. The third displays a girl in a pink dress walking on a street with a yellow balloon, with options for removing background distractions and a "Remove" button.
Smartphones displaying a photo editing app with images of apples and shadows on a blue background. AI Lab, AI Remove, in product marketing by Kirsten Townsend
Two side-by-side images of a pedestrian crossing a crosswalk in rain; the left labeled 'original' shows a person with an umbrella and a person walking upstairs, the right labeled 'edited' shows only the person with an umbrella without the person walking upstairs.
AI Lab brand Identity and Design by Kirsten Townsend, Los Angeles based Design Director.
The image features a coastal scene with a rugged shoreline and the ocean in the background. A smartphone screen is superimposed over the scene, showing the camera settings and a live view of the coastline and wildflowers in the foreground. The phone's view highlights a portion of the landscape with plants and rocks near the water.
A smartphone displays an app with instructions on how to remove objects from an image, featuring a highway scene with cars, and a yellow highlight on one of the vehicles.
Smartphone screen displaying instructions for using Upscale feature, with images of a milkshake being transformed.
An aerial view of a bride and groom sitting on a staircase, with a wedding cake nearby. There is promotional text for high-fidelity AI photo editing software.
The image shows a woman walking away from the camera, wearing a pink polka-dot dress and holding a plastic bag, with her hair blowing in the wind. She is on a street with a gray building in the background.
Digital editing of a photo of a person with short hair and a hat, viewed from behind, with color adjustment tools and a smaller version of the same photo on a blue sky background.
Laptop displaying a photo editing interface for adding white borders to photos.
Infographic displaying steps for adding white borders to photos, creating minimalist borders, overlaying text, and editing photos with VSCO app, including tools for cropping, adjusting, and exporting images.
A person selling tomatoes at a market, with a large display of tomatoes in the background and a hand holding a small bag of tomatoes.
A collage of three images placed on a light blue sky background with clouds, featuring a blurred woman in an orange top, an orange vehicle covered with a blue tarp, and a woman with curly hair in a red shirt with arms raised above her head.
MacBook screen displaying a photo editing tutorial on vintage filters, showing a woman in a beige top and two side-by-side images of a tree trunk with different filter effects.
An infographic about vintage photo filters and effects. It includes sections on how to add vintage filters, popular filters, using filters on a phone or desktop, and applying effects like film, grain, and blur. Also features a screen capture section and frequently asked questions.
Close-up of a white flower with dark green leaves and a blurred background
People swimming and relaxing in a river surrounded by dense forest, with a large rock formation and lush greenery in the background.
Comparison of photo quality between A4 PRO GRAIN +3.9 filter and original, showing a tree trunk with grass and a house in the background.