Strengthening VSCO’s brand presence across Product and Brand Marketing, I delivered cohesive, high-impact creative for several major launches, including VSCO Workspace, VSCO AI Lab, and the MAKE IT WITH VSCO campaign. I led visual design, identity development, and integrated campaign initiatives, creating the brand identity for AI Lab, supporting the go-to-market strategy for Workspace, and bringing MAKE IT WITH VSCO to life across LA with a reach of 14M+. Partnering closely with Brand, Product, and Marketing teams, I developed flexible visual systems and assets that improved consistency and clarity across touchpoints, contributing to a measurable 10% increase in overall brand awareness.

Art Direction & Visual Design Kirsten Townsend
Creative Director Maggie Jurow
VP of Brand and Product Josh Ulm
Lead Curator Jon Feinstein
Copy writer Steven Turville
Product Design Ivy Son, Christine Ye