Yall Community Product | Meta NPE

Branding
Art Direction
Visual Design
Communication Design

 

Y'all was a community-focused product developed within Meta's New Product Experimentation (NPE) organization for Queer+ individuals exploring parenthood and family building. Partnering closely with product teams, researchers, engineers, and founders, I helped develop a brand identity designed to foster trust, belonging, and connection. Through a warm and inclusive visual language, the identity balanced emotional resonance with clarity, creating a supportive experience for a diverse and growing community.

Art Direction & Design Kirsten Townsend
Product Founder Emma Schwartz
Product Designer Adrienne Browning
NPE Design Director Ryan Goodman

Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta
Yall Community Product Design Meta